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MAKSOUD IS MORE THAN A HOTEL;

IT IS A REFERENCE THAT LIVES IN

THE CITY IMAGINATION

 

Henry Maksoud’s entrepreneurship and tireless pursuit of exceeding expectations led him to erect, in one of the most vibrant cities in the world, an iconic building that would become reference and synonymous with hospitality for the decades since its foundation.

It attracted diverse people, histories and cultures, all passionate about hospitality and meeting the daily challenge of welcoming, serving and making the hotel a home away from home.

Henry Maksoud would not settle for just something better. He pursued being the best in everything: from laundry to housekeeping, from bar to helipad and to the impeccable service, whether in the restaurant or in the parking lot. Locals, brazilians and expatriates from all over the world joined in the common desire of exceeding expectations, at a time when there was still no talk of brand experience, almost 40 years ago. Yesterday, today and tomorrow, The Maksoud Plaza is a common ground between generations, each with stories and great memories to convey to friends and family.

We believe that the vision of the founder keeps pushing everyone ahead, day after day, in the endeavor of perpetuating the Maksoud brand and legacy.

WE SEEK TO ENHANCE A FOUNDING ATTRIBUTE:

the tradition of being contemporary

 

We invest in the future by developing talents, updating and empowering our associates.

 

We are changing towards further growth, diversifying business through innovative partnerships, and, yet, always focusing on people and their ideas.

 

We seek to carry on the dream of our founder, making it ever more real and grand towards modernity, yet without losing identity and respect for our tradition.

MAKSOUD YESTERDAY, TODAY AND FOREVER: A MEETING POINT FOR

COOL PEOPLE

 

We take pride in being in the memory of local people, whether because they were here to celebrate anniversaries or weddings, to meet with friends or, simply, to enjoy a cup of coffee. We are grateful to these generous people who include us in their best memories.

 

Our hotel has hosted royal princes, diplomats, politicians, rock stars, actors and singers, famous and anonymous people: here everyone is warmly welcomed by the Maksoud team.

 

The hotel was built on the grounds where once stood the first monastery of Benedictine Nuns in the Americas. This was the harbinger of what would guide our history: to serve with love.

 

 

Timeline

#maksoudplaza #monjasbeneditinas #mariabonomi #yutakatoyota #tomieohtake

1979

THE VERY BEGINNING

> 1976: the hotel begins to be built on the site of the first Benedictine Monastery of the Americas.

 

> 1979: The Maksoud Plaza opens as a reference of elegance, and to host celebrities from diplomacy and the arts from around the world.

 

> The bold architecture and art collection stands out with works by Maria Bonomi, Toyota Yutaka, Tomie Othake, among other great names.

 #150nightclub #dorivalcaymmi #claranunes #tomjobim #caubypeixoto #julioiglesias #armandomanzareno

1981

150 NIGHT CLUB

> The emblematic 150 Night Club, dance and jazz club.

 

> The club is great success and has the pleasure of introducing the biggest icons of jazz and blues: Bobby Short, Alberta Hunter, Etta James, Billy Eckstine and Buddy Guy, also great international shows of: Julio Iglesias, Armando Manzareno, Paquito D´Rivera, Michel Legrand e Steve Ross.

 

> Also receives great names of the Brazilian music such as: Dorival Caymmi, Clara Nunes, Tom Jobim, Cauby Peixoto, Jair Rodrigues, Gilberto Gil, Gonzaguinha, Jorge Ben and Tim Maia.

#albertsabin #nobelprize #lacuisinedusoleil #rogerverge #arlanzagrill

1988

VISIT OF A NOBEL AND GASTRONOMY

> 1988: Albert B. Sabin, a Nobel Prize in Medicine, stays at the hotel.

 

> At the end of the 1980's, the booming of high gastronomy starts to become a hallmark of the hotel. With four restaurants, Maksoud Plaza caters for the most demanding gourmands.

 

> The restaurants La Cuisine du Soleil, designed and opened by the then world chef number 2 Roger Vergé, and Arlanza Grill, are renowned for the refined atmosphere and food quality. The Brasserie Belavista, with its 24-hour service, becomes famous for its breakfast.

 

> The hotel promotes gastronomic festivals with the presence of renowned chefs from all over the world.

#RainierIIIPrinceofMonaco #albertIIPrinceofMonaco #monaco #axlrose #gunsnroses

1992

PRINCES OF MONACO & A ROCK STAR

> Monaco Princes Rainier and Albert stay at the hotel.

 

> Guns N'Roses frontman Axl Rose throws a chair at reporters in the hotel lobby.

#omarsharif #drgivago #catherinedeneuve #almodovar #margarethtatcher #raycharles

1994

THE 1990s - GREAT ICONS

> Throughout the 1990s, many celebrities stayed at the hotel, such as Omar Sharif, the eternal Dr. Jivago; Catherine Deneuve, the French actress; and the irreverent Spanish moviemaker Pedro Almodóvar.

 

> The hotel hosts the Prime Minister of the UK, Margaret Thatcher.

 

> Ray Charles, American singer and pianist, stays at the hotel.

#UFCnoMaksoud #fabiogurgel #markkerr

1997

UFC

> The best wrestlers in the world participate in the III Ultimate Fighting World Championship, in the hotel's event hall. The event yields one of the best clashes between Jiu-Jitsu and Wrestling: Fábio Gurgel vs. Mark Kerr.

#kofiannan #ONU #reginacase #brasillegal

1998

KOFI ANNAN

> Secretary General of the United Nations, Kofi Annan stays at Maksoud Plaza.

 

> The Maksoud Plaza Theater holds avant-premiere sessions of great movie releases.

 

> Brazilian TV show Brasil Legal from Globo Television with Regina Casé presents the hotel backstage and interviews distinguished guests and staff.

#eventosmaksoud  #skylinelounge #anthonyquinn

2000

CORPORATE EVENTS

> A new phase begins with the opening of the Skyline Lounge, an event space on the 22nd floor with 150 square meters of the magnificent city skyline. The focus now is on corporate and social events, as well as business tourism.

 

> Actor Anthony Quinn stays at the hotel.

#emocoesqueotemponaoapaga #umacronicamusical

2007

A MUSICAL CHRONICLE

> Premiere of the play Emoções que o Tempo Não Apaga - Uma Crônica Musical (Timeless Emotions: A Musical Chronicle) at the Maksoud Plaza Theater. Running until 2012, it portraied the musical history of the hotel.

#helipontomaksoud

2010

HELIPAD EXTENSION

> The hotel's helipad is expanded to accommodate aircraft of up to 5 tons, with an exclusive elevator to the landing pad.

 

> It is the only approved helipad in the region.

#henrymaksoud #henrymaksoudneto

2014

NEW ADMINISTRATION

> Passing of the hotel founder, Dr. Henry Maksoud.

 

> His grandson, Henry Maksoud Neto, takes over hotel management. Having started working at the hotel at 15 years of age and trained in all areas, he learned most about the business and about life by working side by side with his grandfather.

#PanAmClub #frankbarsp #accor #150maksoud

2015

PANAM, FRANK & ACCOR

> Panam Club opens at the top of the hotel, with a 360º view of the city of Sao Paulo.

 

> Frank Bar´s launch;

 

> Frank Bar awarded the Best Bar of 2015 by Época São Paulo magazine and one of the 10 best bars inaugurated in the city of São Paulo in 2015 in the first edition of Taste & Fly Award.

 

> Maksoud Plaza and Accor form a commercial partnership by which the French chain will make the hotel available on its worldwide reservation system.

 

> 150 Maksoud Restaurant features a menu with diverse dishes as well as Maksoud's classics. The traditional Feijoadíssima is popular on Saturdays, with live chorinho, a typical Brazilian rhythm.

#suite2117 #felipemorozini #basico.com #manlab #frankbarsp #comerebeber #omelhordesp

2016

SUITEDREAMS#2117 PARTNERSHIPS & AWARDS

> The hotel invites graphic artist Felipe Morozini to decorate SuiteDreams#2117, a new experience in hospitality.

 

> Maksoud Plaza is the setting for the national TV series Verdades Secretas (Secret Truths) and soap opera Haja Coração (Needy Heart).

 

> Maksoud Plaza forms partnerships with Basico.com store and Man Lab barbershop, both available in the lobby for the convenience of guests and visitors.

 

> Frank Bar was elected the Best Bar and Bar with the Best Drinks Menu by Folha de S.Paulo and won two awards from Veja São Paulo - Comer & Beber: Bartender of the Year and Drinks Menu.

#frankbarsp

2017

Frank Bar re-awarded

> Frank Bar was re-awarded the Best Bar and the Best Drinks Menu by Folha de S.Paulo. In addition, it also won with the Best Bartender: Spencer Amereno.

WE SEEK TO ENHANCE A FOUNDING ATTRIBUTE:

the tradition of being contemporary.

Logo do Hotel Maksoud Plaza em branco .png

Our Company

Rua São Carlos Do Pinhal, 424 – Bela Vista – CEP: 01333-000 – São Paulo – SP

Tel. +55 11 3145-8000  | Toll Free: 0800.13.44.11 | Fax +55 11 3145-8001

> Amenities

> SuiteDreams#2117

> Gallery

> 150 Restaurant

> Frank Bar

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© 2017 Maksoud Plaza

Developed  by P2G Estúdio

WE SEEK TO ENHANCE A FOUNDING ATTRIBUTE:

the tradition of being contemporary.

MAKSOUD IS MORE THAN A HOTEL; IT IS A REFERENCE THAT LIVES IN

THE CITY IMAGINATION

Henry Maksoud’s entrepreneurship and tireless pursuit of exceeding expectations led him to erect, in one of the most vibrant cities in the world, an iconic building that would become reference and synonymous with hospitality for the decades since its foundation.

It attracted diverse people, histories and cultures, all passionate about hospitality and meeting the daily challenge of welcoming, serving and making the hotel a home away from home.

 

Henry Maksoud would not settle for just something better. He pursued being the best in everything: from laundry to housekeeping, from bar to helipad and to the impeccable service, whether in the restaurant or in the parking lot. Locals, brazilians and expatriates from all over the world joined in the common desire of exceeding expectations, at a time when there was still no talk of brand experience, almost 40 years ago. Yesterday, today and tomorrow, The Maksoud Plaza is a common ground between generations, each with stories and great memories to convey to friends and family.

We believe that the vision of the founder keeps pushing everyone ahead, day after day, in the endeavor of perpetuating the Maksoud brand and legacy.

WE SEEK TO ENHANCE A FOUNDING ATTRIBUTE:

the tradition of being contemporary

We invest in the future by developing talents, updating and empowering our associates.

We are changing towards further growth, diversifying business through innovative partnerships, and, yet, always focusing on people and their ideas.

We seek to carry on the dream of our founder, making it ever more real and grand towards modernity, yet without losing identity and respect for our tradition.

 

MAKSOUD YESTERDAY, TODAY AND FOREVER: A MEETING POINT FOR

COOL PEOPLE

 

We take pride in being in the memory of local people, whether because they were here to celebrate anniversaries or weddings, to meet with friends or, simply, to enjoy a cup of coffee. We are grateful to these generous people who include us in their best memories.

Our hotel has hosted royal princes, diplomats, politicians, rock stars, actors and singers, famous and anonymous people: here everyone is warmly welcomed by the Maksoud team.

The hotel was built on the grounds where once stood the first monastery of Benedictine Nuns in the Americas. This was the harbinger of what would guide our history: to serve with love.

Timeline

BOOK

Rua São Carlos Do Pinhal, 424 – Bela Vista

CEP: 01333-000 – São Paulo – SP

Tel. +55 11 3145-8000  | Toll Free: 0800.13.44.11

 Fax +55 11 3145-8001

> 150 Restaurant

> Frank Bar

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© 2017 Maksoud Plaza

Developed by P2G Estúdio